Brush Up! Brow Styling Balm
✓ Unbeatable lift & hold all day
✓ Creates a salon-quality lamination look
✓ Nourishes & conditions for healthier brows
✓ Zero mess, crunchiness or white cast
✓ Super easy to apply in seconds
✓ 100% vegan & cruelty free
LAMINATED BROWS
Volume & Texture
- Tame unruly brows.
- Instant thickness, fullness, volume & texture boost.
- From fluffy & feathered to groomed & sleek.
- Unbeatable lift & hold.
- 100% vegan & cruelty free.
GET LAMINATED BROWS
PICTURE PERFECT BROWS
Our conditioning brow balm grips every single hair, resulting in thick, voluminous & textured eyebrows that perfectly frame your features. Each stroke creates a clear film over your brows, which gives your brows unbeatable lift & hold. This results in less sparse patches, thicker looking arches & picture perfect, wild brows.
ADAPTS TO YOUR STYLE
Our brow styling kit can achieve multiple looks. Every stroke direction adapts to the looks you love—from fluffy & feathered to groomed & sleek. This travel-friendly formula can be applied wet or dry. For best results, apply our brow balm with our bespoke brow groomer.
NATURAL, VEGAN & CRUELTY FREE
Our vegan formula features deeply nourishing, smoothing & softening oils. Including coconut (subtle coconut scent), jojoba, & olive oil + vitamin E. The all natural formula is designed specifically for your brows. It’s totally free from colour, & foaming agents—so it won’t lather up, cause irritation, or leave unwanted residue on your brows.
Includes: 1x Brow Styling Balm, 1x Styling Brush, 1x Spoolie (4-6+ months supply in one Brow Styling Balm)
IN JUST THREE EASY STEPS.
- RUB | Rub the spoolie on the brow balm multiple times making sure you have just enough product on there.
- COMB | Comb the wand through your brows in an upward motion and work your way from the beginning of your brow through to the tail end.
- DRY | Set your timer for 60 seconds! Allow the brow balm to dry before applying any additional make-up products.
Aqua, Cocoyl Glutamic Acid, Laureth-21, VP/VA Copolymer, Vitamin E, Jojoba Oil, Coconut Oil, Steareth-2, Oleth-2
Customer Reviews
I stumbled upon this brow balm on Instagram and kept looking more and more into it because all the ones I'd been using were utter rubbish. First of all, the case and brush etc are so pretty with that rose gold finish, makes you feel a bit fancy. ☺️ But then the product itself?! Omg, pure heaven to use. Easy to apply (they even provide you with a little tutorial video), goes on completely clear, no sticky or waxy feeling on your brows, they stay in place all day, and NO white cast! Like, ever! I ordered a second set AND bought one for my friend as well because I was so impressed with this product. Also as a vegan woman, the fact that it is vegan and cruelty free was the clincher for me. This product has it all. 100% will be my go-to brow balm forever more. IN LOVE. 🩷
If I could give 10 stars I would. Your product is fantastic. So happy with it. My brows are stubborn and hard to control … I’ve been laminating my brows for a while now. The brow gel and brush gives the same effect 💕💕💕👏🏻👏🏻👏🏻👏🏻 So glad I bought 2!
Photo speaks for itself! So damn obsessed with this brow balm. Exceeded my expectations, easy to use, no residue and brows stayed put all day!
Plus the fact I don’t have to go get my brows done is a major plus financially.
Amazing, going to be raving to all my friends. Thanks Ailana Beauty!
I really didn’t want expect this product to work so well, so it was a pleasant surprise. I have had my eyebrows micro feathered and I have areas that are completely missing hair so I wasn’t sure how it would look adding this However I found that it anctually enhances my brows further. Would definitely recommend.
Fantastic product, quick and easy to use with great results, will purchase again! Lasts all day and no need to reapply.
This product had me floored- and I’m hard to impress 😆 The reviews are 100% true.
My brows are course but sparse/thin- very hard to manage without lamination usually.
This stuff is an absolute game changer- holy grail product. I will never buy anything else again- please never change it!
Instantly holds brows in a great shape- my jaw literally dropped on the first swipe 😆
Completely clear- I mean 100%. Zero flaking. Brows stay STUCK all day. I rarely leave a review on anything but I’d shout this product from the rooftop honestly.
I find no problem with doing skincare first (instructions suggest to do brows firsr) I just rub my brows with a towel to get away any excess product before using this. Literally holds all day. Last photo is freshly done, second with nothing on, first photo was at 7:30 at night after working all day at a school. I need to fill my brows in still with a brow pen since they are sparse but if you have thick brows, this is literally all you’d need.
100% obsessed.
I've tried countless products to get that laminated effect on my thick, voluminous brows without needing permanent treatments. After trying Ailana's brow gel, I finally found the perfect product. I'm obsessed! I've been using it for over three months and just bought my second bottle. I highly recommend it! This gel truly delivers on its promise.
Honestly will never use anything else ever again, laminating my brows every 6 weeks was starting to ruin them, using this I get them done like every 2.5 months. Highly recommended 🩷
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Our best-selling Brow Balm & Dual Ended Brow Lamination Brush are a match made in heaven! A transparent gel that grips every single hair, resulting in thick, voluminous & textured eyebrows that perfectly frame your features.
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ULTRA HYDRATING LIPS
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REVOLUTIONARY PH TECHNOLOGY
The secret behind this exceptional lip balm lies in its pH-activated formulation. When applied, the lip balm interacts with the natural pH of your lips, releasing a potent blend of hydrating agents tailored to your lips' specific needs. It adjusts its moisturising properties to provide a customised level of hydration, ensuring optimal comfort and long-lasting effects.
SUITABLE FOR ALL SKIN TYPES
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FULL LAMINATION BUNDLE
Tame & Sculpt
- The Perfect Combo: Brow Balm + Brush Set
- Instant thickness, fullness, volume & texture boost.
- Dual-ended brow lamination and spoolie brush
- Unbeatable lift & hold.
- 100% vegan & cruelty free.
GET LAMINATION BUNDLE
THE FULL BROW LAMINATION BUNDLE
Our conditioning Brow Balm & Dual Ended Brow Lamination Brush are a match made in heaven! It grips every single hair, resulting in thick, voluminous & textured eyebrows that perfectly frame your features.
Each stroke creates a clear film over your brows, which gives your brows unbeatable lift & hold. This results in less sparse patches, thicker looking arches & picture perfect, wild brows.
ADAPTS TO YOUR STYLE
Our brow styling kit can achieve multiple looks. Every stroke direction adapts to the looks you love—from fluffy & feathered to groomed & sleek. This travel-friendly formula can be applied wet or dry. For best results, apply our brow balm with our bespoke brow groomer.
DOUBLE ENDED
A high quality comb & spoolie in one. Dual brushes are the most important eyebrow brush to maximise that perfectly laminated brow look.
NATURAL, VEGAN & CRUELTY FREE
Our vegan formula features deeply nourishing, smoothing & softening oils. Including coconut (subtle coconut scent), jojoba, & olive oil + vitamin E. The all natural formula is designed specifically for your brows. It’s totally free from colour, & foaming agents—so it won’t lather up, cause irritation, or leave unwanted residue on your brows.
Sculpt Brows
Tame, Lift & Sculpt
- Dual-ended brow lamination brush
- Tame, lift, and sculpt brows quickly
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- Ideal for applying with our Brush Up! Brow Balm
Full Brow Lamination
DOUBLE ENDED
A high quality comb & spoolie in one. Dual brushes are the most important eyebrow brush to maximise that perfectly laminated brow look.
TOTAL CONTROL
Tame, sculpt, and lift your brows in seconds. Be in total control with this must-have eyebrow styling tool.
TIME SAVING
The 2 in 1 brush saves time when applying any brow balm or wax. The glamorous dual-ended brush can be stored in any makeup bag.
HIGH QUALITY
Approved by Top MUA’s and Professionals for daily use, cruelty-free, vegan.
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GET TINTED BROWS
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Instant Brow Tint is a gentle, pre-mixed formula that is designed to effortlessly colour your eyebrows, giving them a fuller & bolder look in less than 15 minutes. With a simple application process, there is no need for any mixing and you can finally tint your brows at home mess-free. Just use the pointed applicator stick, wait, then wipe off to reveal fuller and bolder brows.
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